Author: Joel Cesare

Surf Like a Pro: How to Pop Up

Now that you know whether you’re a regular or goofy rider, it’s time to learn how to pop up on a surfboard. This is probably the most difficult part of learning how to surf bu...

Coastal Access for All

At StokeShare, coastal access and access to wild places everywhere is core to our mission. It’s a complex problem we’re trying to solve with our business model. The coas...

Fighting the Effects of Climate Change in Snow Sports

The west coast has been DUMPING this winter but don’t think for a second the heavy snow we are experiencing proves there’s no such thing as global warming. We embrace this muc...

Crush Life For A Cause

Surfing and snowboarding on the same day. It’s the holy grail of thrill-seekers around the world. SoCal is one of the few places on earth you can pull it off fairly easily. Es...

Trishredathon Los Angeles: Snowboard, Surf & Skate For A Cause

Do you love surfing, skateboarding, and snowboarding? Well, Los Angeles is one of the only places where you can do all three on the same day… And dammit, that’s what we’re gon...

How to Put Stickers On Your Surfboard the Right Way

So you just scored some awesome new stickers from your favorite surf shop. You get home, peel off the backs, slap them on your board and head out for a sesh. Damn your board i...

President Obama Reminds Us To Invest In Youth

“You may encounter many defeats, but you must not be defeated.” – Maya Angelou Last week, ESPN hosted a town hall with President Obama to have a conversation about race,...

Why We Call It One Watershed

We all exist in a watershed. It means you’re a part of an environmental system where natural boundaries direct drainage towards a large water body, usually the ocean. Before h...

StokeShare and Our Living Future

“solutions, not problems; practice, not theory; transformation, not incrementalism.” – Amory Lovins When I first dug into the Living Building Challenge I was at an inter...

What is the Sharing Economy

What is the Sharing Economy, Anyway? A trusted friend from grad school recently asked me to send him a brief email summarizing the sharing economy so I decided I’d just write ...

StokeShare in 2015: The Highlights

The dream that is StokeShare launched in April of 2015. Our mission was clear: change the world… Can an online marketplace solve global problems?  Yes Can we build a community...

What the Kids from Newton, California Taught Us

Lots of organizations around the world have this goal. It’s kind of interesting how it’s so popular. But why are we all motivated to do this? For some, it’s giving the kids a ...